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Liquidlife started in 2000, when there was a need for an integrated approach to Australian paddling gear. The resulting company came up with innovative and original gear designed to suit all paddlers, and reflect the need for quality in Australia's harsh conditions.
The company is Australian owned, and sports unique Australian Designs. In particular the innovative PFD designs have been copied, but without the success and comfort of the original item.
The logo reflects the companies need to be ever-changing and redeveloping ideas and needs for the growing kayaking community.